Elon Musk claims he will pay Twitter creators 10% more than YouTube.
Elon Musk has about ten billion ideas on how to monetize Twitter, the most common of which is, of course, his new $8 Twitter Blue auto-approval system, which wreaked so much havoc in its early days that it was “pause.” now.
But there’s one idea that might actually make sense, depending on how much you trust Musk, and the idea that Twitter will still be around even after that’s over.
The concept is that Twitter has never come close to creating a creator economy. It doesn’t pay off its power users like YouTube and Twitch, many of whom have made content creation on these platforms their sustainable livelihood. And even if Musk’s “pay $8 to verify” thing is the opposite, he seems ready to embrace the idea of paying people to post their content on the platform.
One of his first questions to the public after the acquisition was how much YouTube paid its creators, which equates to a 45% revenue share. He said he could “beat it,” and the idea wasn’t lost in the chaos that followed. It was brought up again in a recent call, this time in more detail:
“Let’s take a bunch of content creators who we think are cool on YouTube and say, ‘Hey, would you consider putting your content on Twitter and we’ll pay you 10% more than YouTube and see how it goes?” said.