How to Increase The Organic Traffic: Top 11 SEO Tips
How to Increase The Organic Traffic: Top 11 SEO Tips
How to Increase The Organic Traffic: Top 11 SEO Tips.
Increase organic traffic with these top 11 search engine optimization tips.
The challenge for any business is to make sure that people looking for a product or service like yours find you and not a competitor.
But it’s not about pointless SEO and expensive pay-per-click advertising. There are many things you can do to increase organic traffic at no cost (besides your time).
What is organic traffic ?
Organic traffic refers to people who find and visit your website through search engines like Google. They are usually directed to a page on your site that answers a search query or matches the keyword or phrase they searched for. The process of creating content that is more likely to be found in search is known as search engine optimization, or SEO.
Let’s talk about it.
1. Optimize for your readers, not for search engines
First and foremost, write your buyer persona so you know who you are targeting with your content. By creating quality educational content that resonates with your ideal buyer, you naturally improve your SEO.
That means unlocking the main concerns of your persona and the keywords they use in their search. Optimizing only for search engines is pointless; all you’ll have is keyword-laden gibberish.
Delight your buyer persona and you will automatically please the search engines.
2. Blog regularly
Blogging is probably the most effective way to increase organic traffic to your website. This allows you to go deeper than your site allows and create a large catalog of useful, personally optimized content focused on your niche. However, poorly written, spammy, or cheap content can do more harm than good. Avoid it
3. Engage in the blogosphere
The blogosphere is a two way place. Read, comment on, and link to other people’s websites and blogs, especially those in your market, and hopefully they will read, comment on, and link to your website and blog, thereby attracting more potential customers.
A good place to start is Quora. A good tactic to raise your voice is to take the time to answer questions on Quora and provide real, valuable, and tangible insight into a specific area where you are an expert.
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What are SEO optimized articles
4. Use long tail keywords
Don’t just pick the most popular keywords in your market. Use keywords that are more specific to your product or service. Over time, Google and other search engines will identify your website or blog as a target for a specific topic, which in turn will push your content up in search rankings and help your ideal customers find you. This is how you become a thought leader on this topic.
Remember: ranking on Google means having a sphere of influence for a particular niche. For example, this blog post is aimed at those who want specialized knowledge on how to increase organic traffic. We do not target every SEO related keyword.
5. Reduce metadata
Meta titles, URLs and descriptions are the three most important ingredients for an optimized website or blog post. It’s simple but effective. In fact, it’s important to get all the on-page SEO factors right, but meta descriptions and metadata mean you can tell Google exactly what you’re talking about.
We use several tools including the Yoast SEO plugin for WordPress, the HubSpot SEO tool, and Ahrefs to help us optimize our pages. But it’s not enough to just install a plugin, you have to edit each page in turn.
6. Constantly create quality content
Try to write and publish as often as possible, but not at the expense of quality! The more quality content — including thought leadership articles and blog posts — you have on your website or blog, the more opportunities you create for organic traffic.
7. Use internal links
Once you’ve cataloged decent content, you can link to it on your blog and website, directing visitors to more relevant content. This can keep visitors on your site longer, which will help improve your search rankings.
HubSpot calls this process topic clustering; We strongly encourage you to watch a short video about these groupings here.
Don’t go overboard with internal links; too much and it looks like spam.
8. Push incoming link
Google prioritizes sites with lots of inbound links, especially from other trusted sites. Encourage friendly clients, friends, family, partners, suppliers, industry experts and fellow bloggers to link to your site.
The more inbound links you have, the higher your site will rank because, simply put, the more authoritative it is in the eyes of the search engines.
But be careful: SEO snake oil marketers try to trick Google with spam links from low-reputation sites. Some links can actually hurt your SEO.
9. Blow your own whistle
You can also link your own content on your personal blog, Facebook, Twitter, LinkedIn, StumbleUpon, etc. – no spam, mind you. When people come from social media and spend time with your content, it’s a strong signal to Google that the content is relevant, useful, and interesting.
10. Use social media
Build a presence on social networks like LinkedIn, Twitter, Instagram, and Facebook. All of these activities help spread your name and website address on the internet. Focus on one or two platforms and really shape your strategy. Don’t post the same thing four times.
Add social sharing buttons to your website and email to make it easier for others to share your content. And of course, write share-worthy content.
11. Use data and metrics to optimize results
Use something like Google Analytics to track your website and blog visitors. If you can see where they are coming from and what keywords they are looking for, you can optimize your content.
Ultimately, to increase organic website traffic, you need to give your customers what they want – quality advice, information and insights.
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