Visa and Crypto.com merge football, art and NFT to deliver fan experience ahead of FIFA World Cup Qatar 2022㬱;
Visa has unveiled Visa Masters of Movement, a first-of-its-kind hybrid experience featuring a pre-event NFT auction and immersive activation for fans of the FIFA World Cup Qatar 2022o. The Visa Masters of Movement auction features digital artwork inspired by the iconic goals of five legendary footballers who were struck in unique NFTs, available now on Crypto. com. Later this month, the experience will come to life on an interactive pitch at FIFA Fan Festival Doha, Qatar, and allow fans to create digital art inspired by their own signature moves.
Eligible fans will have the opportunity to monetize this digital art into their own NFT in partnership with Crypto.com, the official sponsor of the FIFA World Cup Qatar 2022 cryptocurrency trading platform. A unique collectible, fans with the highest bid for each NFT at auction’s close will receive the NFT in their Crypto. com wallet along with a high-quality printable art file and memorabilia signatures of the legendary player featured on the NFT. Visa will donate all proceeds from the auction to Street Child United, a charity incorporated and operating in the UK, whose mission is to tackle the widespread stigma faced by street children around the world.